If your website isn’t getting any traffic then pay-per-click (PPC) is the fastest solution. Pay-per-click is a sponsored advertisement used on the worlds most visited websites such as Google, Bing, Yahoo, and Facebook. Purchasing pay-per-click ads will
allow you to target specific visitors based on the keywords they type in, location, interests, and demographic.
Benefits of Pay per Click
- To get traffic from your target market almost instantly.
- To see if the time and effort into a SEO strategy will be worth the investment.
- To gain exposure for an upcoming event, marketing campaign, new product or
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Pay per click is a short term solution to get traffic to your website. Advertisers can bid on keywords or phrases that are of interest to their target market. For instance, if you were a car dealership and sold cars, then you can target people searching for cars by bidding on a keyword such as “used cars in Hollywood”. You can also create and display ads on websites that attract your target market.
The price the advertiser pays for the keywords or phrases depends mostly on the demand for the keyword. Just recently the bid price for “structured settlement company” was
at $455 per click. Don’t be discouraged though because the keywords that will drive your target market to your website can be less then a dollar. It just depends on the demand. This just illustrates the need for companies to leverage search engine optimization and to have a long term goal of showing up in the natural search results to avoid paying marketing fees when a person clicks on the ad.
At Local Seo Monk, we help companies manage their pay-per-click advertising to ensure that they’re getting the greatest return on investment. Some of the strategies that we help businesses implement with PPC is conversion rate optimization and split ad testing. We also will create custom strategies for your business to help you increase traffic, leads, and sales.
Call us today at 561-714-9886 or fill out the form on the right side of the page for a free pay-per-click estimate.