Search engines play an important role to many businesses and for small and regional businesses they’re the underlying element of more sales. Since Google is the most important search engine, its important to play by their rules. Although there is a lot of grey area, their rules tend to be pretty ethical and they do a good job of keeping the most relevant websites at the top of the search engine results page. To avoid getting penalized and having your website de-indexed don’t implement these 4 SEO Strategies that can ruin your website. Keyword Stuffing – Don’t stuff keywords in your content or ask guest bloggers to stuff links in their website. Just recently, Rap Genius got de-indexed because they asked blog affiliates to stuff keywords in their website in exchange for traffic. Avoid Questionable Websites – If you associate with a person who is always looking for trouble then soon enough people will perceive you the same way. The same analogy can be applied to search engines. It’s great if you get links pointing to your website from high traffic websites in your industry, from guest bloggers, or from local businesses. However, if you get links from websites that get penalized then the link juice has the potential to lower your pages authority. Avoid Link Farms – Some websites or webpages will link to anybody. If you get a link from a website that links to hundreds of other websites then this link will provide you little to no value when it comes to rankings. If you want to really benefit from getting links then focus on creating quality content that people will share and link back to without you asking. Avoid Duplicating Content – If you steal content and just copy and paste it on your website then the content you write is likely to get hidden because Google wants people to find the content that is most relevant and from the original author. This is one of the reasons Google has implemented authorship to give credit to the original author. Furthermore, you’re likely to get sued for copyright infringement so just don’t do it. If you have duplicate content on your website or write a guest post for another blog and want to share it on your own then use the rel=”canonical” tag to specify the preferred version.